New year, new Diet Coke?
The iconic soda is mixing things up for the first time, since it was created in 1982. And if you’ve been a lifelong fan of Diet Coke and grown-up on this classic soda like I have, then you may be wondering: Why the sudden change?
“Through extensive consumer research, Diet Coke learned that younger consumers have an affinity for bold, yet refreshing and great-tasting flavours in their favourite foods and beverages,” said Carolyn Harty, group director of Sparkling Brands for Coca-Cola Ltd. “By introducing these four exotic flavours, Diet Coke is bringing more variety to the trademark by complementing the unique, crisp taste of Diet Coke.” Here’s a sneak peek into a new generation of Diet Coke.
The newest members of the Diet Coke family
On Wednesday, January 10th Coca-Cola Co. announced a bold new look and zero-calorie fruit-flavours (available in stores come early February). And if you are hardcore for the original Diet Coke, you can chill. It will still taste the same. The label will look just a bit different. So it is not so much a makeover, as Diet Coke is getting a tribe. Four new fruity versions of the soda were introduced: Feisty Cherry, Twisted Mango, Zesty Blood Orange and Ginger Lime.
I had the chance to taste test the new fruity Diet Cokes, and I have to say I was impressed. It’s not overly sweet. There is a hint of fruit flavour and a bit of fizz. Expect almost a natural fruit-flavoured sparkling water, such as LaCroix or Perrier, with a kick of that crisp Diet Coke taste you know and love.
A soda for a new generation
Some are saying it’s Diet Coke’s way to be cool with the kids. As a millennial myself, zero-calorie drinks haven’t always been on my radar – but now more so than ever it has become a top market for millennials and Diet Coke has joined along for the ride.
“We know Diet Coke has all kinds of fans – from people who have loved its great taste since it launched in 1982 to millennial men and women who are always looking to try new things,” said Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke, in a post on Coca-Cola’s website. “We’re modernizing what has made Diet Coke so special for a new generation.”
Considering people (not just millennials) are gravitating towards flavoured fizzy waters opposed to overly sweet, sugar-loaded pop, it just might work. Now, if it only came in a Swell bottle!